Q: What makes FALK different from other marketing companies?
A: Combined, our team has over thirty years of expertise with complimentary skillsets.
This allows us to not only create an impactful marketing strategy, but also translate your core message in ways that are most impactful for your brand’s awareness. We leverage social media platforms, create clear sales conversion funnels, build deep-dive SEO, and strengthen your customer relationships so that you can make a mark on your industry to innovate it from within… Be a breakout leader, work with us.
Q: What’s FALK’s niche?
A: Developing your brand’s core story to provide valuable information to new + existing customers; ultimately boosting sales and organic word of mouth buzz.
Consumers are naturally overwhelmed, and 97% of people don’t care about what you are selling!
Is that a problem? No—as long as you’re able to provide value to your customer.
So how do we do that? We masterplan your brand activities to catch the over-stimulated eyes + minds of your target audience.
This fosters meaningful + memorable connections with them, and provides educational value that changes the way they move throughout their day. If they aren’t buying today, they will recall your brand when they’re looking for something in your category—and that is the ultimate goal of marketing.
Q: What’s unique about your team?
A: Our creative + strategic geniuses are located around the world. It allows us to keep a pulse on global trends so that we catch the wave at the right time.
Want an example? Take the tie-dye trend in 2019/2020. We’ve been using it since Fall 2017. Why does that matter? ‘Big box biz’ requires an 18 month pre-launch cycle, which means they began implementing it for mass production in 2018, just a few months after we adopted it.
We were able to do this because of our team’s blend of niche-focused experts that we refer to as our creative + strategic geniuses.
Their expertise ranges from strategic development to creative communications, social media strategy, community leadership, UX design, graphic design, SEO, custom apparel design, event production, and even extends out to renowned high-fashion stylists + full service photo/video production teams.
We’re so grateful for their expertise—it truly allows us to capture and engage key customers that grow with you through every stage of your development.
Q: What’s FALK’s mission?
A: To empower creativity with strategic analysis.
FALK was founded in 2017 by two friends, Diya Sengupta and Anastasia Klaffert , who saw a unique opportunity to blend strategic insights with creative innovation to create powerful + impactful brand communications for companies in the beauty, wellness, fashion, and lifestyle markets.
Most agencies neglect creativity within their strategy departments and vice-versa. We use our strategic analysis to empower our creatives for game-changing results.